∎ [PDF] KPOP idol What made this monster? How KPOP conquered Japan and world? eBook Dong Ha Kim

KPOP idol What made this monster? How KPOP conquered Japan and world? eBook Dong Ha Kim

Download As PDF : KPOP idol What made this monster? How KPOP conquered Japan and world? eBook Dong Ha Kim

"K-POP idol, What made this global music 'monster'?
How K-POP hit out big in Japan and to the world?
Why K-pop became so strong?"

This book is about these questions.
'The K-pop Idol Legend' can be described as a 'rebellion of the Abandoned Generation' in Korea. K-pop waves are originated from Destruction and defiance of young K-culture generation.

Dong Ha Kim, as an ex-journalist and present venture capitalist, director of Korean entertainment company, professor, and writer, shows how K-pop became so strong in terms of 'economic' and 'social' perspectives.

The K-pop of Korea, a small East Asia country, has spread out all over the world. Though it has been only 60 years after the Korean war, Korea has achieved very rapid economic growth and now its culture has gone beyond a leader in Asia and is soaring to a leader of world music. The youngsters called as 'K-pop idols' are in the vanguard of this phenomenon. A lot of people of the world think of the K-pop idols 'refined music and their fancy group dance.' Repeated catch melodies, singing ability, attractively shaped bodies, mystical dances and costumes, all those things have been so refreshing.

Then, we might ask how the Korean idol music could grow up and develop this far, considering that the 'idol group' is originated from Japan, not Korea. This cannot be simply explained with musical superiority or the growth of media by technical advancement of IT, SNS and so on. The proliferation of K-pop idol music may be the result of the complex of big capital market, social structure, intergenerational conflicts, IT competitiveness, educational problems, etc.

The competitiveness of K-pop and the contents of the Korea wave (hallyu) during this process comes from the voluntary efforts of the entertainment industry's young workers plus their accumulated experiences. Its social environment has forced them 'to compete' from a young age and they chose to be entertainers with their own free will for survival.

Table of contents
1. K-pop invented by Korean-style capitalism
- Centralized market, the product of centralized capital
- The most simplified and hottest stock market in the world
- Fifteen years, for the hot meeting between entertainment business and capital market
- Frequent kicking out and embezzlement.... blossom on the grave of individual investors
- National crisis, policy funds, and proper functioning of 'easy money'

2. Foresighted enterprises and business leaders
<2-1> 'K-pop' originated from Japan but overwhelmed and boomeranged on Japan
- Riding on the path of time between Korea and Japan in view of idol groups
- Stunned Japan, a 'colony' of K-pop?
- Though old and past, K-pop hit hard the Japan islands with stronger powers
- Japan, literary 'treasure house' plus cherishing culture
<2-2> 'Korean Invasion' to Europe
- Korean Invasion, occupying the sacred place of the Beatles
- Localization and alliance, and decentralized strategy
- Why Europe, first?.... the unique halo effect of Japan
<2-3> Global strategy of Korean entertainment agencies
- Rapid growth of SM & YG Entertainments with capital financing
- Many challenges and failure
- Alliance with local business, and decentralized strategy
- Hybrid strategy of overcoming nationality

3. IT revolution, smart devices and YouTube
- K-pop conveys cosmopolitan sentiment of IT to high teens
- Gangnam Style, the legend of YouTube, spread K-pop with 'comic'

4. Social, external environment
- Collapse of public education, and even worse is collapse of the demand
- Economically disadvantageous generation, wealth effect is ‘Pie in the sky’
- Intergenerational inequality in terms of copyright
- Poor youth right, part-time young workers, and trainees

5. Kids who have chosen to be idols
- The choice was being a 'competitive' star rather than public education
- The things overlooked in the controversy of 'slave contract' of the trainee system
- The future of 'new industry